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The challenge was to make three-dimensional, paper typography. To push typography into existing in the physical world, rather than purely digital and ink.

My solution was to go beyond the ask of one word, and instead made four, adding motion to it by putting it on ball bearings. Now it truly is possible to “twist your words.”

Deliverables included 4 three-dimensional, paper words, attached to ball bearings.

“That’s one for the coffee table.”